Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise.
You'll learn eight tactics for becoming an influencer in your profession, finding other influencers, and using your influencing talents to encourage people to pay attention to what you have to say in this article.
However, before we get started, let's define influencer marketing.
What Is Influencer Marketing?
Influencer marketing is a strategy for leveraging an individual's status within your company to raise the company's overall profile and reputation. Many influencers use their power and influence to start their own enterprises or consultancies. Many of the world's most powerful influencers are known by their organisations' names. Larry Kim, the company's founder and Chief Technology Officer, is a thought leader in the sponsored search, content marketing, and social media arenas. Larry is a frequent speaker at international conferences, and his considerable knowledge and thought leadership in the field of search has raised not just
Influencer marketing, on the other hand, isn't just about using someone's image to boost sales. Influencer marketing is more typically about establishing that person as a trusted authority in their field and defining the dialogues that revolve around that topic; in Larry's case, sponsored search, content marketing, and social media.
So, what is influencer marketing if it uses a single person's standing to influence others but isn't primarily utilised to generate leads or raise sales? How do you go about becoming an influencer? And how can you design marketing campaigns that target industry influencers?
Here are eight influencer marketing methods that will boost your industry's awareness and make people want to learn more about you.
Influencer Marketing Strategy #1: Find Influencers in Your Industry
You should locate – and follow – these essential individuals to see what they're talking about, even if you already know who the movers and shakers are in your area.
How to find influencers
The easiest method to identify influencers is through social media. Search by subject to find out who is participating in conversations and who is making their voice known. Check out who prominent individuals follow and who they follow. Participate in frequent industry-related talks (for example, the weekly #ppcchat Twitter chat).
Alternatively, you can use free online tools like BuzzSumo and Topsy to see who’s sharing your content (or anyone else’s content), as well as how influential they are. In Topsy, simply enter the URL of a piece of content and check out the results:
You may sort the results by page and domain authority, followers, retweet ratio, and average retweets, among other factors.
Other methods for identifying influencers in your area exist. Look for conferences that are relevant to your sector and look at the speaker lineup. Have you ever noticed how the same persons appear as columnists and guest posters in a number of business publications? These people are most likely influences. In your field, what names do you hear over and over again? What is the title of the article?
Even a little research will quickly yield a list of influencers whom you should follow and listen to.
Influencer Marketing Strategy #2: Shape the Conversation
It's vital to understand the difference between advocating for a cause or a topic area and being influential before you can become one. You may be the world's largest supporter of content marketing, but it doesn't necessarily make you a content marketing influencer.
Before you can become influential, you must first grasp the distinction between advocating for a cause or an issue and being influential.
You must define the discussion, not merely nod your head, if you want to become an influencer and reach those who are already considered significant in your industry.
Influencer Marketing Strategy #3: Do What Works For You, Not Your Peers
When you’re trying to make a name for yourself, it’s all too easy to look at tactics and strategies your peers (or personal heroes) are using and adopt them for your own purposes. While this might work sometimes, blatantly copying someone else’s approach to influencer marketing won’t always have the desired results. In some cases, it could even harm your personal brand and damage your credibility.
Rather than ape someone else’s techniques for establishing yourself as an influencer, focus on the content you’re producing. However, don’t just provide quality content to your regular audience – also focus on creating compelling, original content designed specifically to attract the attention of influencers in your industry.
“Create content that is specifically designed to attract the attention of influencers,” says Larry. “For example, we produced original research on Quality Score, click-through rates, and conversion rates last year. This data ended up in hundreds of podcasts, articles, conference sessions, Rand Fishkin’s presentations, etc. because it was new stuff. That’s what influencers do – they share new, interesting content with their audiences.”
You can get citations from big-name influencers if and only if you create content that’s worth citing.
Influencer Marketing Strategy : Be Patient
Success rarely happens overnight, and this maxim most definitely applies to influencer marketing.
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