HOW TO BECOME A EMAIL MARKETER?!

 

WHAT IS EMAIL MARKETING?

Email marketing is when you send a commercial email message to your 'email subscribers,' or those who have joined up for your email list and given you explicit permission to send them emails.

Email marketing is used to keep your customers informed, increase sales, and create a community around your

 business (e.g. with a newsletter).Modern email

 marketing has shifted away from mass mailings that are one-size-fits-all in favour of consent, segmentation, and personalization.

Different forms of marketing emails are exemplified in the following examples.

Emails can be promotional or informative, and they all have a purpose along the buyer's journey.

Whether it's to promote a special offer, a new product release, an ebook, or a webinar, email marketing campaigns are used. A campaign could be made up of three to ten emails that are sent over a period of days or weeks.

A clear call-to-action — or CTA for short — appears in promotional emails. The CTA denotes the precise action you want the reader to perform, such as visiting a website or purchasing something.

Newsletters: As the name implies, a newsletter is used to provide news about your company (new milestones achieved, new product capabilities) or to showcase a product use case. Newsletters, which are sent on a regular basis (weekly, biweekly, or monthly), help you establish a continuous relationship with your readers.

Email is a great way to keep customers informed about corporate news, new releases, service updates, and so on.

Email has the essential formality for sending significant communications as a channel. This could explain why, during COVID-19, brands preferred to send crisis messaging via email.

Is email 99marketing relevant in the year 2021?

Email isn't a new concept. In reality, it was one of the earliest digital communication systems to be introduced in 1971. But consider this: email marketing, which is nearly 50 years old, is now more popular than ever.

Every now and then, the statement "email is dead" is heard in the marketing echo chamber. But don't take my word for it. Email is only growing in popularity. Take a look at the following numbers:

In 2019, there were 3.9 billion email subscribers worldwide (source: Statista)

Nearly a quarter of Americans check their personal email many times a day, with 80 percent checking it at least once a day (Fluent Inbox Report, 2018)

Email marketing, according to 80 percent of business professionals, improves customer retention (Emarsys, 2018)

Given these statistics, it's no surprise that email is regarded as the most effective B2B marketing channel.

If you don't have an email marketing strategy, you're missing out on sales opportunities and opportunities to improve client relationships.

Email Marketing's Advantages

Emails are an important part of your business's growth and administration, from order confirmations to newsletters.

Email marketing will aid in the achievement of three important goals:

1. Transformations (selling your products and services)

Are you planning a sale or a promotion? To increase sales, launch an email marketing campaign to your subscribers.

Other email marketing strategies that have been shown to boost conversion rates includes:s and publications

Emailing a special offer or discount (birthday/anniversary emails, welcome emails, reengagement emails)

Emails sent when a visitor abandons their cart (initiated whenever a visitor abandons their cart)

2. Brand recognition

Email has the advantage of allowing you to contact someone directly. It's the epitome of one-on-one communication. Plus, these days, people don't just let anyone into their mailbox. It's a carefully managed environment where you can find your favourite brands and publications.

3. Customer retention

At every point of the buyer journey, including lead nurturing, conversion, onboarding, and retention, email drives client loyalty.

As we described in depth in our guide on developing relationships with email, it's a tremendous tool for building a community.

You may generate newsletter content that is so fantastic that subscribers will look forward to receiving it every week. Continue reading to find out how.

Why is email marketing so crucial?

Accessibility

Email is accessible to people of all ages. It appeals to a wide range of people, including those who aren't particularly tech-savvy.

Although we live in the digital age, not everyone is at ease with the internet. Most people, on the other hand, know how to check their email. As a result, it is the most common type of marketing.

Affordability

Email marketing is a very cost-effective strategy. The majority of email marketing solutions include pricing plans to suit any budget. In actuality, the entry hurdle has never been lower.

Many email services, including Sendinblue, provide free plans with no strings attached. These are great for new email marketers who want to acquire a feel for the programme before investing in it. The players have nothing to lose.

Your email list is yours to keep.

Consider this: your social media account could vanish overnight, taking all of your followers with it. Nothing would be left for you. The beauty of an email list, though, is that it is yours.

So even if everything else fails, you'll still be able to communicate directly with the people who are most interested in your business. In addition, email's intimacy as a one-to-one communication will continue to grow.

What is the process of email marketing? ESPs are being introduced.

To send marketing emails, businesses employ what's known as an Email Service Provider (ESP).

A software that sends and handles email marketing campaigns is known as an Email Service Provider.

Email marketing software is sometimes known as an email marketing platform, email marketing tool, or email marketing service.

Gmail, Outlook, Yahoo, and other Internet Service Providers (ISPs) are built for personal usage, not email blasts. As a result, when an ISP sends mass email, spam filters quickly detect it, and your account may be suspended for suspicious conduct.

ESPs, on the other hand, have the infrastructure in place to guarantee email deliverability, or the capacity to get emails into inboxes. Get a specialist email marketing solution if you want to start succeeding with email marketing right away.

What do I need to get started with email marketing?

To keep things simple, you just need two items to launch email marketing campaigns.

1. Software for email marketing

A dedicated email marketing company, like we just mentioned, is the way to go. Sending marketing emails through an ISP will only jeopardise your brand and reputation as an email sender.

2. An email address book

The email addresses of interested subscribers who have opted-in to receive email communications from you are included in this list.

Yes, you read that correctly: opt-in. Because here's the deal about email addresses:

Everyone on that email list must have given their explicit consent to be included.

What exactly does that imply?

When they placed their email address into an email signup form on your blog, website, landing pages, social media, or anywhere else, they accepted to receive emails from you. This is referred regarded as 'opting in' in email terms ('opting out' would be an unsubscribe).

To comply with data protection rules and defend the integrity of your business, permission-based marketing is required. Nobody likes a spammer, after all.

Are you still with us at this point? Great, because now comes the fun part: learning how to start an email marketing strategy with your first email campaign.

In eight easy steps, you'll be able to create your first email marketing campaign.

. Select the appropriate email marketing software

The first step is to locate an email service provider (ESP) to send and manage your email campaigns and subscribers.

Sendinblue, Mailchimp, Constant Contact, Convertkit, Mailjet, Mailerlite, and HubSpot are just a few examples of popular email programmes.

It's difficult to know which of the hundreds of ESPs on the market is best for your company. And it's all too easy to get drawn in.