WHAT IS MOBILE MARKETING ???

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 What is Mobile Marketing and How Does It Work?     

 Mobile Marketing, one of the most promising terms of 2019, is quickly emerging as the most sophisticated and strategic technique to enable your business ‘be found' by the world's massive on-the-go population.


More importantly, mobile marketing provides ‘time and location' sensitive tailored information to your prospects and consumers, allowing them


 




to obtain what they need when they need it.


Why Your Business Needs a Mobile Marketing Strategy, According to the Numbers

The mobile revolution has had a significant impact on traditional marketing, which is now obsolete. That’s an interesting development considering the paradigm shift of mobile from being just associated with AI, AR, group chat integration and wearables to the way you want your customers to interact, engage and shop (do business) with you.

Consumers spend more than 5 hours a day on their smartphones, leading to 88% growth YOY in time spent watching videos on a mobile. (AdWeek) Almost 3 in 5 consumers check email on their mobile phones, while 75% of Americans are known to use their smartphones to check email. (Fluent)

In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, which is way up from 0.7

Consider these not just numbers in black and white, but a glimpse into the future market backed by data on mobile user behaviour that will aid in the creation of dynamic mobile marketing plans for your company

#1. Take Advantage of Video Content's Popularity

According to an eMarketer estimate, mobile devices account for 75% of video viewing. The video streaming tools on social networking platforms such as Facebook, Instagram, and now Twitter and LinkedIn are to blame for the majority of this. Given the huge opportunity for marketers to study and implement effective mobile marketing tactics, this is a very encouraging statistic. Forrester Research, a market research organisation.

#2. Social Commerce- It is Everywhere!

When combined with smartphones, social media has given you and me the capacity to have the world at our fingertips, and it mesmerises with the range of accessibility and scalability it provides. Whether it's organising a Facebook gathering of like-minded people, selling boutique crafts on Instagram, or reading product reviews on YouTube before making a purchasing choice, social commerce is the new way of doing business.



#3. Voice Search is Growing — Take Advantage of Being First.

Voice Search began to gain traction in 2018, owing to Siri, Alexa, Amazon Echo, Google Home, Bigsby, and other voice assistants. Marketers who incorporate this fantastic techinnovation into their marketing mix will see trends in 2019. So, if your customers are using voice search to order meals or laundry supplies, it's critical that your marketing techniques are in sync to help you be discovered.




According to eMarketer, more than 21.9 percent of worldwide internet users and 18 percent of the population in the United States utilised a smart speaker at least once a month in 2018. This is a fantastic chance for mobile marketers to investigate the limitless possibilities of voice activated search advertising in their mobile marketing strategies. This might involve accurately tagging every image, video, and piece of content.

$On-the-Go Influencer Marketing— Easy and Cost-Effective

Influencer marketing is booming, according to InfluencerDB's "State of the Industry Report," which estimates that this "expert-driven" business will be worth $8 billion by 2020. This suggests a significant movement in mobile marketing budgets away from traditional media, public relations, and social media and toward influencer marketing. Interestingly. It is thought to be a more time and cost effective medium.

Marketers may use sites like Twitch, BuzzSumo, and others to develop mobile marketing strategies that leverage influencers' reach and increase sales.
                                                     

Using Augmented Reality and Mobile Web to Increase Engagement

Augmented Reality (AR) predicted to evolve into a $83 billion market by 2021, promises to play a pivotal role in the future of mobile marketing applications. Besides emerging as a key element to be harnessed for both mobile ads and shopping on social platforms, AR is still considered a preserve of native apps in terms of performance and functionality.
Furthermore, there is a progressive shift to mobile web AR, which is important for businesses, particularly those in the consumer packaged goods sector, as they seek to utilise the potential of "linked packaging and passive print" while failing to command a presence on the user's home screen.

You've probably heard about Volkswagen's usage of augmented reality billboards to allow iPhone and iPad users to witness virtual Beetles performing acrobatics over Vancouver and Toronto streets.


BONUS: Harness the Power of Artificial Intelligence (AI)

In 2019, businesses can transcend their marketing to the next level by using artificial intelligence to understand user behaviour and create personalized deals. AI-powered marketing uses hints like customer location (‘home’ or ‘work’) and their behavioral pattern (like daily commute time or a ‘weekend’ dining pattern) to communicate with them in the moment like offering a quick discount deal on commute fare or some ‘lip-smacking’ offer on restaurant bills -to derive optimal response and results.

Conclusion

As we prepare to face the successes and tribulations of the fast-paced technological environment, mobile marketing techniques are poised to set new milestones for organisations all over the world. Now it's up to them to figure out how to best understand user behaviour data and engagement prowess in order to produce leads and sales. Is there anything else you're doing that's working?










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